Bianca | Growth Strategist @morethansocial.co

2 weeks ago

This is probably the most common struggle that I hear. To combat this, here are 3 things to consider so you can make more money online:⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1️⃣ Messaging. Your message is what attracts and pulls people into your business. There are three things to ask yourself when writing your sales message or sales copy. ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. Is my message clear? Can someone easily understand what I mean? Confused people do not purchase.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Is my message specific? Your message should be able to stand on its own enough that anyone can understand your point. ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. Is my message speaking to results? People don’t care about the packaging, they care about how whatever you sell is helping them see the result they’ve been looking for in their life. ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ Results can be emotions such as more confident, more patient, more balanced, more productive, more money or results can be flawless skin, weight loss, hair retention, hair growth, better vision, etc. ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2️⃣ Pain Points: What does your customer lose by not making the investment to buy from you? It’s important to understand not only what your customer gains from buying your products, but what do they LOSE? So use me as your example, if I choose to NOT buy your products, what loss am I taking? What am I missing out on? ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3️⃣ Problems: Every pain point is inevitably tied to a problem. What I’m saying here is that problems happen when pain points go unsolved. Example, I’m struggling with mask acne 💯 so I’ve invested in going to an esthetician. The pain point I was experiencing was I wasn’t showing up as my full confident self because I felt the acne on my face was very noticeable. If this pain point remained unresolved, I will eventually experience full on acne.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ Your sales copy should include each of these three parts in order to convert quicker online. ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. One Clear Message⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Pain Point ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. Problem

3 Comments

hoorenon

sharon6953

Good points

2 weeks ago

hoorenon

morethansocial.co

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2 weeks ago

hoorenon

berriclearskin

This is why you're the🐐! Now when I look at commercials all I see is messaging and pain points and before working with you I had no idea what that was. Ppl care about the benefits, periodt. And that's how you sell👏🏾👏🏾👏🏾

2 weeks ago

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